The European Cosmetics Association, known as Colipa has taken a new name. It will now be called Cosmetics Europe-The Personal Care Association. The association has been representing European cosmetic companies and national associations for 50 years. The name change comes at a time when the European cosmetics industry represents one-third of the global market, across the entire range of personal care products. In Europe, this industry employs a total of 1.7 million people, including about 17,000 scientists. The Association works with 18 multinational companies, 27 national associations and others to ensure that the industry provides European consumers with safe, innovative and effective products.